New Year, New Website
A short look back at the website MIS launched in 2018, the goals behind it, and what the project still teaches us.
In 2018, we redesigned our website for the first time since 2011.
During those seven years, we had built websites for clients while repeatedly putting off our own. The old site still functioned, but it no longer represented the work we were doing or the way people used the web.
This post originally announced that launch. It now serves as a short record of what we were trying to accomplish at the time.
The goals we set
Before choosing a design or platform, we wrote down what the new site needed to do:
- Present our main services clearly.
- Work properly across phones, tablets, and desktop screens.
- Make recent projects easier to find.
- Give us a better place to publish useful articles.
- Provide a clear path to a free consultation.
- Be manageable without rebuilding the site for ordinary content changes.
Those goals were more important than the visual direction. They also gave us something concrete to evaluate when the work was finished.
Why we chose Webflow
We built the 2018 site on Webflow because it gave us strong design control, dependable hosting, and a visual editor for ongoing updates.
At the time, the original version of this post recommended Webflow too broadly. Our current view is more specific: Webflow is often an excellent choice for a small business that wants a professionally designed site it can update without relying on a developer. It is not automatically the right choice for every organization or every project.
Platform decisions should follow the needs of the people maintaining the site. Our current platform guide explains how we evaluate that choice today.
What happened next
The 2018 website served MIS for several years. Eventually, the business changed again, the content fell behind, and we repeated the familiar agency mistake of prioritizing client work over our own site.
We rebuilt it again in 2026, this time in Astro. The newer article explains what we changed and why, including why choosing Astro for ourselves did not change our recommendation of Webflow for many clients.
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