Dermatology & Skin Cancer Center of New Mexico
A patient-focused dermatology website within a relationship now entering its third redesign.
The Dermatology & Skin Cancer Center of New Mexico has specialized in medical dermatology since 2007. Many patients arrive at its website because they are worried about something they have found on their skin.
Someone in that position is not casually browsing. They need to know whether the practice treats their concern, whether it accepts their insurance, and how to arrange an appointment. The writing must be informative without making an anxious reader more alarmed.
We organized the site around a patient center that answers those questions directly and keeps administrative information easy to find. Clinical material uses plain language while retaining the detail patients need before contacting the office.
The current commission will be the third time the practice has trusted MIS to redesign its website. That continuing relationship is the most meaningful evidence from the project, and the new redesign will be documented after it launches.
Other projects
Coleman Vision
A calm, patient-centered website for a LASIK practice, with clear paths for prospective patients and referring physicians.
Read the case study
National Brain Injury Institute
A specialist brain-injury site with separate paths for patients who need clarity and professionals who need clinical depth.
Read the case study
New Mexico Cancer Research Alliance
A statewide clinical-trials site with a search system designed, built, and updated for patients who need clear answers close to home.
Read the case studyLet’s talk about your project.
No pressure. Clear recommendations. 31 years of seeing what works.